What this policy covers:
This policy explains how our ad serving technology powers our business. In particular, this policy explains the data collected both within our advertising adserver and collected on our clients website. This policy also explains what choices you have regarding the use and sharing of your information.
Details
ClickDistrict runs an online advertising network that enables them to buy and sell ad space on websites for online advertising. Our clients are businesses engaged in Internet advertising - advertisers, agencies, publishers, ad networks and other technology providers. Our ad serving technology powers this business. When ad space on a website is sold, to an advertiser or agency, the technology fulfills the transaction by delivering the ad to that publishers site. Generally, an Internet users computer comes into contact with ClickDistrict when a user visits a website whose publisher utilizes the ClickDistrict technology, or views an ad that has been served by us. The ads sent by the ClickDistrict technology are sent from the domain ads.creativeserving.com.
ClickDistrict Technology Platform
ClickDistrict is a technology provider for our clients. As a technology provider, we prohibit our clients from sending personally identifiable information to the ClickDistrict technology.
Before the ClickDistict technology delivers an ad, the technology uses information collected from several sources to decide the best ad to display. The information used helps the technology infer the context in which the ad will appear; resulting in a more relevant ad. This section describes the technologies used on our clients websites to help deliver the most relevant ad to you:
* Cookies are small text files that are stored within a browser. They are accessed and recorded by the web site visited and by the companies that show ads on that site to enable them to recognize the same browser or user. They are used as part of the ad serving process and also help us collect information about a users online interactions. The ClickDistrict cookie helps us maintain a list of ads previously delivered by the our technology. The cookie also stores the number of times the same ad was delivered, the number of times you have clicked on an ad served by our technology, and the number of times you have possibly engaged in a business transaction on the advertisers website.
* When an ad is served on one of our clients websites, ClickDistricts technology collects non-personally identifiable information such as the date and time of your visit to our clients website, your IP address, the type of browser you are using, and the web page address that you are visiting. This information helps our technology infer the context in which the ad will appear. This information is saved in a log file and kept by ClickDistrict for auditing and fraud detection purposes.
* Our technology responds to requests from ad tags placed on the website you are visiting. Ad tags provide ClickDistrict with information to determine the size and location of the ad. In some cases, websites can also provide information about you, such as non-personally identifiable demographic information.
* Our technology uses web beacons (also known as clear GIFs or 1x1 pixels). A web beacon serves a tiny graphic placed on a web site that is not visible to the user. We allow our clients to use web beacons to measure campaign effectiveness and to optimize campaign performance. The advertiser can then utilize this information to measure the effectiveness of their campaign and provide more relevant advertising. Our technology also uses pixels to allow our clients to create identify consumer segments and select the appropriate ad based on the segment.
* Our technology collects and stores aggregated ad delivery reporting data. This data is used to provide our clients with campaign reporting and used for billing purposes. A typical report includes information about the ads delivered, including the date and time of ad delivery, the websites on which the ads were shown, and statistics on user response. A report also includes statistics about browser types, date and time of ad delivery, and inferred geography.
Transparency, Choice and Opt-Out
Our technology does not collect any personally identifiable information about you during the ad delivery process. Accordingly, ClickDistrict is unable to provide access or the ability to change information stored by our technology.
Our technology uses cookies for ad selection in order to enhance ad effectiveness. ClickDistrict believes that cookies enhance your web experience by limiting the repetitiveness of advertising and increasing the level of relevant ads. Because some users may not want information to be collected using cookies, we offer consumers the ability to opt out from our use of data associated with our cookie to deliver relevant ads. You can disable the cookie by opting out. By opting out, the ClickDistrict technology will place an opt-out cookie on your computer that will prevent our technology from using profiled information about you.
Because cookies are browser specific, if you use more than one browser on your computer, you will need to opt out of the cookie on the other browser(s) in order to opt-out completely. Please note that you will need to opt-out of the ClickDistrict cookie again if you buy a new computer, upgrade or change the browser on your existing computer, or delete the ClickDistrict opt-out cookie.
Information Sharing and Disclosure
ClickDistrict may provide copies of log files to advertisers, clients and certain partners relating to the specific transactions they are a party to. These files contain information that allows clients to analyze the effectiveness and performance of their advertising campaign. Our clients also have the ability to use any or all of the information collected in connection with our services for their own purposes. The information provided to our clients does not contain personally identifiable information about you. In cases where ClickDistrict provides information to our clients, our clients are obligated to use the information they receive in compliance with applicable laws and regulations.
ClickDistrict may share the information it collects with selected partners, vendors, agents or others who work on our behalf, in order to provide products or services you’ve requested, or when we have your permission. ClickDistrict may share information about you if ClickDistrict is acquired by or merged with another company.
ClickDistrict may also share information in the event that we are asked to respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims, or as otherwise permitted by law.
Other
ClickDistrict maintains safeguards to protect the security, integrity and privacy of the personally identifiable information in our control.
ClickDistrict may update this policy from time to time. Please check this privacy policy for updates.
If you have any questions about this Privacy Policy, please contact us at the following:
ClickDistrict
Attention: Privacy Questions
Jacob Obrechtplein 1B 1071 KS Amsterdam, The Netherlands www.clickdistrict.com