Technology
Exceeding third party technology by new proprietary systems.
Technology Philosophy
With all the technological options the industry offers it doesn’t make sense to partner with just one anymore. We decided to build a platform that can connect to any current technology in the market and is flexible to connect to future technologies. Five years ago no one would have thought advertisers would be buying and trading impressions in an exchange environment or selling user behaviour based profiles. So what is to come in the next 5 years? We have decided to prepare for any new developments by creating an extremely flexible technology platform. We can use our platform to integrate any new performance, behavioural, creative, or landing-page that emerges in the market. That means your budget or impressions are working harder for you.
With our custom technology we are in complete control to always offer cutting edge technology.
AudienceDistrict Technology
From a technology perspective AudienceDistrict is the suite of behavioural products we use to explicitly target Audiences. AudienceDistrict is driven by custom components that integrate with the industry leaders in contextualization, behavioural analysis, data collection, profile building, and creative matching.
This allows for extremely effective targeting of our products. Why do people like to buy ads in magazines or newspapers? They know exactly who their audience is and where and when their ad will be shown. With AudienceDistrict we bring that demographic transparency online.
ClickDistrict Technology
Response driven campaigns are driven by a market-leading custom developed algorithm that continually optimizes to . The algorithm includes over 256 variables to find the right users for the campaign. Additionally we offer extensive reporting like cross funnel analysis and conversion attribution.
Security & Scalibility
Our technology is hosted in the cloud which gives us maximum up-time performance and extreme scalibility.
To get a clearer picture check out our Flash Demo's on ClickDistrict and AudienceDistrict.
